The PT Roadmap

A weekly newsletter that'll guide you in your career as a PT to become a better coach and build a better business.

Hello friend,

Lots of new faces this week - welcome!

Thanks for being here, and let's get into this week's PT Roadmap.

One Social Media Post Worth Your Time

This post from Graham Hurst @graphicsforcoaches is an excellent reminder to repost your best-performing content.

Roughly 10% of your followers will see a given post. Probably less.

Therefore, if you repost something that performed well a few months ago, it's likely to perform just as well as most people won't have seen it.

And the ones that have seen it will appreciate seeing a good message repeated.

I repost my best-performing ones every 3-4 months. I'll often change the type (from tweet to reel, for example), give it a new headline or test out a new call-to-action.

Here's an example from our Instagram:

• Post 1 (single tweet, Sept 2022)

• Post 2 (reel, Nov 2022)

• Post 3 (expanded tweet, Jan 2023)

One Coaching Cue

"Imagine you have a steel bar across your back from your head to your hips that is keeping you straight."

When to use it?

I've used this one to good effect during rowing variations like single-arm, 3-point and BB

It helps the client keep their back flat during the exercise.

I can also see it being helpful during planks, bear crawls and any other exercise where you ask your client to maintain a flat back.

Got a coaching cue you love using or learnt recently that worked like a charm? Reply, and I'll feature it in a future issue!

One Business Tip

In an earlier issue of the PT Roadmap, I recommended an app called Opal.

Opal is an app blocker.

You tell it when you want to block off access to certain apps (e.g. Instagram, Twitter, YouTube or BBC News), and it then blocks you out for as long as you've told it to.

It's helped me drastically reduce my social media use. But a recent update called 'limits' has impressed me.

You add an app limit, and once you hit it, it blocks you.

Super simple, but very effective.

I'd recommend it if you find yourself wasting too much time on your phone using apps you don't even like.

One Coaching Tip

Here are two useful questions to ask your clients today:

1. What do you enjoy and not enjoy about our sessions?

2. Is there anything else you would like to work on or add in to our sessions?

Questions like these do a few great things.

Firstly, they show your client that you want them to be involved in their training. Some clients love this, and some don't care. But it's still important to be autonomy supportive and give your clients a chance to voice their opinions about what you're doing together.

Secondly, you often find your clients tell you things you would have otherwise missed.

I've had clients tell me exercises we were doing were hurting them. Or they hated doing hip thrusts but did it because they assumed it was central to their goal. Or they want more core training or to work on handstands because they saw another client doing them.

And lastly, they help you keep your sessions aligned with what you're client wants them to look like.

Thanks so much for reading.

Until next week,

Stuart.

Whenever you're ready, here are two ways I can help you: