S.Q.U.A.T.S Email #15

Social 🖥, Queue (cue) 🏋️, Uh Marketing 📱, Awesome 😀, Thinking 🧐, Site 📖

Hi friend!

Welcome to the 15th instalment of The SQUATS Newsletter.

Thank you for being here!

Each week I collate exclusive insights, tips and resources to help you accelerate your growth as a fitness professional...

Sitting comfortably?

Let's get stuck in...

Social Media

Insights that you can easily apply to your Social Media 🖥 today, so your next potential client doesn't doomscroll on by.

Here is our most popular Instagram post from the past week:

This comparison between my first 2-year retention results and my 3rd year made for an interesting first image.

This style is easily replicable too.

Here are a few ideas for you:

• In 2021, I did X number of workouts. In 2022, I did X. Here is how I was able to be more consistent:

• In 2021, I averaged X number of steps. In 2022, I did X. Here is how I was able to do more:

• In 2022, my back squat [insert other exercise] went from X to X. Here is what I did:

• I grew my [insert bodypart] by X last year. Here is what I did:

Queue (cue...)

Q: A tried and tested coaching Que (cue) 🏋️ to rapidly improve your client's form (and therefore their confidence in themselves and you.)

A few issues back, I wrote about the drinking bird as a nice way to imagine the hip hinge movement.

Karl Engelman at Whiteboard Daily has taken it up a notch by creating this lovely image. 

Take a screenshot of it and use it if you've got a client who is struggling with their hip hinge.

Got a coaching cue you love using or recently learned that's been working a treat? Reply and let me know what it is, and I'll happily credit you in a future issue.

Uhh Marketing

U: I'll pass along some hard-learned lessons in Uh, marketing 📱, so you can spend more time showing up for your current clients and less time, money (and sanity) worrying about bringing in future clients.

Here are two simple and effective ways to generate more referrals when you sign up a new client:

1. Send your client a handwritten thank you card welcoming them into your client community.

2. Tag and welcome them in your Instagram stories using a nicely designed graphic (canva has lots of templates you can use for free).

The first tip is something nobody expects but always appreciates. Occasionally, clients will share a picture of your card on social media.

The second does something similar, but I see very few PTs doing it. It's simple, and if it looks good, clients will often reshare it.

Awesome

A: A little slice of "Saw something Awesome 😀, thought of you". It's something I know you'll love, so I couldn't help but share it.

Last night, I watched the movie Worth.

I thought it was an excellent depiction of the suffering the victim's families went through following 9/11.

I didn't find myself drifting off and found it very moving. Michael Keaton was great too.

Here is the blurb from Netfix:

"Following the horrific 2001 attacks on the World Trade Center and Pentagon, Congress appoints attorney and renowned mediator Kenneth Feinberg (Michael Keaton) to lead the September 11th Victim Compensation Fund. Assigned with allocating financial resources to the victims of the tragedy, Feinberg and his firm's head of operations, Camille Biros (Amy Ryan), face the impossible task of determining the worth of a life to help the families who had suffered incalculable losses. When Feinberg locks horns with Charles Wolf (Stanley Tucci), a community organizer mourning the death of his wife, his initial cynicism turns to compassion as he begins to learn the true human costs of the tragedy."

Thinking

T: Some food for... Thinking 🧐. 

I've been thinking a lot about this newsletter.

This is issue 15.

I've loved doing it, and the feedback has been amazing (thanks so much!). But the challenge I'm facing with it is the time it's taking me to create it.

On average, I spend 3-4 hours per week researching, creating & editing it.

I've set myself some lofty goals with my work at Lift the Bar this year, and time is the only thing preventing me from being able to hit those.

So, I've made a decision to change the newsletter from this format to the format I sent out on Wednesday, the 4th of Jan (The PT Roadmap).

The PT Roadmap will contain:

• one social media post worth your time

• one coaching cue

• one business tip

• one coaching tip

You don't have to do anything (unless you want to unsubscribe, which you can do at the very bottom of this email - just know you're always welcome back if you decide to leave!)

Site

S: Just one of the many cutting-edge, members-only resources from the Lift the Bar Site 📖 - so you can access the solutions, knowledge, and tools you need to become an even better PT, with a simple click of the mouse.

One of my favourite recent additions to our member's site is our watch other coaches section.

It's like shadowing but without the hassle of travel.

You can watch other coaches:

• Run warm ups

• Discuss client case studies

• Take their clients through finishers

• See what the main block of a session looks like

• And see how other PTs are coaching exercises like the pull-up

It's the perfect way to learn how other PTs train their clients and get ideas for improving your sessions.

Here are two examples:

Metabolic Finisher Example with Gregg Slater.

Small Group Session Example with Mike MacDonald of AKR Fitness.

I hope you enjoyed our 15th SQUATS email! I'll speak to you next week with the 2nd PT Roadmap edition :) 

Stuart

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P.S. This link will take you through the new newsletter set-up if you missed the one from Wednesday.